Inspirational mantras on your wrist.  When I did my ironman last year in 2019, they were giving out these bracelets that said “Become One” and I wore it that whole weekend leading up to the race, and it was just a nice constant reminder of my big goal that weekend, becoming an Ironman.  And it was great to see a constant reminder on my wrist and that’s how E3 bands was born.  I just love how you sometimes get random inspirations… and what I absolutely love is seeing ideas come to fruition!